HOW TO ENTER:
Natural Texture Finalist @edgybgirl BEA 2021
STEP 1: RECORD YOUR VIDEO
Every masterpiece starts with an idea. Whether it’s a signature color formula or a bold new style, this is your moment to bring it to life.
Grab your model, your tools, and your phone—then record a 60-90 second video capturing the full transformation. Show your process, your technique, and the products that made it happen.
Ready to enter? Check out this year’s entry requirements.
Wella Color Finalist @ilona.garson.hair BEA 2022
STEP 2: Publish Your Video
The hard part is done—now it’s time to make your mark. Upload your video to Instagram, tag @wellaeducation, and use the hashtag for your category.
Find the right hashtags for:
Editorial Style Finalist @keishamines BEA 2023
STEP 3: FILL OUT THE FORM
Your post is just the beginning—make it official by completing the entry form on our website.
In this step, you'll add key details about your entry—your inspiration, how you brought the Digital Prism theme to life, and the products you used. Students, don’t forget to shout out your mentor—they could win big too.